New partnership paves the way for Immersive Technologies and Sustainability in Creative Industries!

Ligna Group, CreaTech Bulgaria, and VRINN have kicked-off a groundbreaking partnership to drive the adoption of immersive technologies and sustainable business models in the creative industries. This strategic collaboration aims to revolutionize the industry by fostering innovation, enhancing business skills, and integrating small and medium-sized enterprises (SMEs) into European and global value chains.

The project, titled “Adoption of Immersive Technologies in Creating Value and Developing Sustainable Business Models in Creative Industries,” has received financial support from the Norway Grants under the Business Development, Innovation, and SMEs Programme Bulgaria. This initiative strives to promote the green and digital transition within the creative industries by facilitating cooperation and capacity building between SMEs in Bulgaria and Norway.

To set the start and kick-off this exciting venture, event was held on July 12, 2023, at Missia23. The event provided a opportunity for stakeholders, industry experts, and enthusiasts to come together, exchange ideas, and share their visions for the future of the creative industries.

Genoveva Christova–Murray Managing Director of LIGNA GROUP (Left) Tanya Dimitrova Program Desk Officer at DG for Regional and Urban Policy, European Commission (Right)

“Our main goals are to develop innovative business ideas and skills by means of co-creative approaches. To build a strong capacity by means of exchange of good practices, networking and think tanks as well as increasing and improving the cooperation between SMEs from Bulgaria and Norway. This specifically includes implementing a cluster approach in the aim for achieving green and digital transition.” – Genoveva Christova–Murray Managing Director of LIGNA GROUP

The project organizers have expressed their commitment to providing regular updates and progress reports as the initiative unfolds. Stakeholders and interested parties are encouraged to stay tuned for more exciting news as this pioneering collaboration progresses.

This project is proudly supported by the Norway Grants 2014-2021 under the Business Development, Innovation, and SMEs Programme Bulgaria. The Norway Grants have played a crucial role in promoting economic growth, innovation, and sustainable development in beneficiary countries.

As the project progresses, regular updates and progress reports will be shared, so stay tuned for more exciting news!